01 — Executive Overview
Two sites, one business ecosystem
This proposal covers the full visual direction, information architecture, and functional structure for both websites as a connected system.
2
sites redesigned as one system
25
year working relationship to reflect
3
Walker service lines to organize
1
unified CRM capturing all leads
The strategic insight: Walker Home Builders develops and builds homes, while Keys Gate Realty can serve as the real estate and buyer-inquiry channel for prospects interested in those projects. The new websites should make that relationship clear without merging the two businesses or blurring which information each site manages independently.
Scope basis: Confirmed content is based on the email thread: Keys Gate needs MLS/IDX search, the listed service sections, target ZIP codes, and a connected new-construction path; Walker needs its family-owned positioning, three service lines, active projects, completed/sold project updates, and additional photos. Any current-site audit item, contact number, historical claim, project count, or technical integration detail should be validated before final publication.
02 — Site Audit
Keys Gate Realty
Reference site: keysgate.com — Review based on the client requirements shared by email and the current website structure. The current website is used as reference material while new pages and the updated site structure are implemented. Technical details, especially the MLS / IDX Broker connection, must be validated before launch.
keysgate.com
- MLS / IDX Broker search engine — the functional core of the site
- Advanced search, map search, and customizable property search
- Mortgage calculator
- Market reports by area
- Free home valuation tool
- Geographic menu structure (South Miami-Dade + Miami)
- Sales / Rentals / Buyer Tools / Seller Tools sections
- Rental Center with lease applications (standard + military)
- Realtor team profiles
- Buyer FAQ and Seller FAQ pages
- Visual design — the site needs a more current, trustworthy presentation aligned with the requested website refresh
- New Construction section — must connect directly and visually to Walker Home Builders
- Realtor team profiles — updated photos, clearer bios and specialties
- Property Management page — expand content and add a clear CTA
- Sellers page — add a step-by-step process to build confidence
- Buyers page — add a financing resources section
- About Us — reflect the team, local market knowledge, and the long-standing Walker / Keys Gate working relationship
- Footer — update address to 10 NE 3rd St, Florida City, FL 33034
- Geographic focus — emphasize zip codes 33030, 33031, 33032, 33033, 33034, 33035
- Outback Ranches hero section — now only 1 unit remaining, not 2
- Integrated CRM — all inquiry forms feed a single lead database
- New Construction section with live Walker Home Builders project feed
- Smart contact form — routes leads by intent (buy / sell / rent / build)
- Email alert sign-up for saved searches (already partially in place via IDX)
- Dynamic featured properties widget (not static — updates automatically)
- CRM-driven email campaigns — up to 4 per month to segmented lead list
- Outback Ranches as the primary homepage hero — only 1 unit left, not suitable for main stage
- Duplicated desktop/mobile navigation with inconsistent items
- Generic intro text — replace with a clearer value proposition tied to local service, MLS search, property management, and new construction
- Footer and compliance graphics — validate and update any outdated branding or required notices
03 — New Architecture
Keys Gate Realty — Proposed Site Structure
A clean 7-section navigation that supports all buyer, seller, renter, and new construction journeys — with one unified CRM capturing every inquiry.
keysgate.com
Primary Navigation — 7 Sections
Properties for Sale
MLS search, map, featured listings, by area (Homestead, Redland, Miami, Coconut Grove, etc.)
Rental Center
Search by area, lease applications (standard + military), credit review
New Construction ✦
Active Walker Home Builders projects + spec homes for sale + build-on-your-lot inquiry
For Buyers
Buyer guide, MLS search tools, mortgage calculator, market reports, FAQ
For Sellers
Free home valuation, step-by-step process, recently sold, market data, FAQ
Property Management
Services overview, tenant services, leasing, relocation
About Us
Team profiles, company information, contact, accessibility, privacy policy
Home Page Blueprint — Section by Section
Hero — MLS Search + Value Proposition
Full-width hero with IDX search bar front and center. Tagline focused on South Florida real estate search, property management, and local market support. Subtext: serving Homestead, the Redlands, Miami, and surrounding areas.
Quick Links
Buy · Sell · Rent · New Construction — 4 clear paths for every visitor type
Featured Listings
Dynamic IDX feed — not static. Auto-updates. No individual listings highlighted by hand.
New Construction Banner
Prominent section linking to active WHB projects. "Building your dream home? See what Walker Home Builders is building now."
Free Home Valuation CTA
High-visibility call to action for sellers. Leads feed directly into CRM.
Services Overview
Buy / Sell / Rent / Manage — brief descriptions with links to each section
Market Reports by Zip Code
Focus: 33030, 33031, 33032, 33033, 33034, 33035
Meet the Team
Photo grid with name + specialty. Links to individual profiles.
Lead Capture — Sign Up for Alerts
Email sign-up for saved search alerts + market updates. Feeds CRM for ongoing email campaigns.
Contact + Map
10 NE 3rd St, Florida City, FL 33034 · 305-230-0000
New Construction Section (New Page)
Active Projects
Live project cards from Walker Home Builders — Outback Ranches (1 remaining), Coconut Grove builds, remodels
Completed Communities
Completed projects / communities archive — final list and count to be confirmed with Autumn before publishing
Build on Your Lot
Intro + inquiry form → feeds directly to Walker Home Builders team + Keys Gate CRM
Requested key requirement: The site should not emphasize individual resale listings as fixed promotional items because they change constantly. The MLS search engine remains the primary discovery tool. Supporting sections should direct visitors to search, request information, or contact the team directly.
04 — Site Audit
Walker Home Builders
Reference site: walkerhomebuilders.net — Review based on the client email and visible current-site content. The scope is to implement updated/new pages and structure, not to patch the existing live pages as a separate corrective project. Any item not directly provided by the client should be validated before it is published as final copy.
walkerhomebuilders.net
⚠
Content updates to carry into the new Walker pages
Zechel Estates should no longer appear as a new or active opportunity if it is completed and sold. Outback Ranches should reflect that only 1 unit remains available. Any outdated "June 2025" completion reference should be removed or replaced in the new page implementation after final client confirmation.
- "Build My Lot" section — a strong differentiator; keep it as primary navigation item
- Homebuyer's Guide (Path to Ownership, Construction Process, Design Center, Warranty Info, FAQ)
- Project Gallery — valuable visual proof of work
- Realtors Welcome page — important B2B channel
- Completed Communities archive — keep as credibility proof, but confirm final project list and count with Autumn before publishing
- Smart home & eco features content — Ring doorbell, impact glass, metal roofs, insulation
- Todd Walker's founding/background story — use only after Walker Home Builders approves the final wording
- Contact numbers — confirm preferred general and sales numbers before publishing
- Social media links (Facebook + Instagram)
- Zechel Estates — confirm completed/sold status and reflect it in the new pages
- Outback Ranches — confirm availability copy before publishing the new pages
- Remove or update outdated "Completion date estimated June 2025" reference in the new implementation
- Add active construction projects: 3220 Margaret St & 2965 Day Ave (Coconut Grove), plus 2 remodel jobs
- About Us — currently only features Todd Walker. Update to include the full family team.
- Photo library — update with current project photography
- Remodeling/Renovations page — expand with active remodel projects
- Any completed project currently featured as active should move to the completed section after Walker confirms its status
- "Our Family Team" section — the family-owned story is a core differentiator and is currently missing
- Services page — clearly define all three service lines (Build on Lot, Spec Homes, Renovations)
- "Spec Homes" as explicit service — currently implied but never stated clearly
- Active Projects section — live view of what's currently under construction
- Lead capture form by service type — filters by: Build on Lot / Interested in Spec Home / Renovation
- Direct CTA to Kim Green / Keys Gate for all sales inquiries
- Coconut Grove presence — new market, needs to be reflected on the site
- Zechel Estates status reference — validate completed/sold status before publishing
- Outback Ranches availability reference — validate final wording before publishing
- Outdated June 2025 completion reference — remove or replace in the new implementation
- Any completed project currently used as a primary hero item should move to the portfolio/completed section after Walker confirms its status
- Duplicate navigation items between desktop and mobile menus
- Generic intro text that doesn't communicate the family-owned positioning
05 — New Architecture
Walker Home Builders — Proposed Site Structure
A builder's site that leads with services, showcases the team, and routes every sales inquiry to Kim Green at Keys Gate Realty.
walkerhomebuilders.net
Strategic Positioning
Family-owned and operated. Built around three confirmed service lines. Walker Home Builders builds semi-custom or custom homes on a homeowner’s property, handles renovations/remodels, and purchases land to build spec homes for sale. The website should lead with that confirmed positioning and clearly separate construction inquiries from real estate sales inquiries handled through Keys Gate Realty.
Primary Navigation — 6 Sections
Our Services ✦
Build on Your Lot · Spec Homes · Renovations & Remodels — clearly defined from the first click
Active Projects
Currently under construction: Outback Ranches, Coconut Grove x2, active remodel jobs
Completed Communities
Completed projects and communities — include Zechel Estates and any additional completed work confirmed by Autumn
Homebuyer's Guide
Path to ownership, construction process, design center, warranty, FAQ
Our Family Team ✦
Todd, Autumn, Alisha, Yessier, Kim — names, roles, and photos. The family story front and center.
Contact
General inquiries + Sales (Keys Gate Realty). Separate paths for builders and buyers.
Home Page Blueprint — Section by Section
Hero — Family-Owned Builder, South Florida
Strong photography of completed and active projects. Headline focused on family-owned construction, custom homes, spec homes, and renovations. Three clear CTAs: Build on My Lot / See Homes For Sale / Request a Renovation.
Dual contact visible
General inquiries + real estate sales path. Final phone numbers should be confirmed before publishing.
Services — 3 Paths
Build on Your Lot · Spec Homes for Sale · Renovations. Each with a short description and a separate inquiry path.
Active Projects
Cards for each project currently under construction — address, status, and contact CTA.
Smart Features
Ring doorbell, impact glass, metal roofs, smart garage, USB outlets — standard inclusions that differentiate WHB
Our Family Team
Photo + name + role for Todd, Autumn, Alisha, Yessier, and Kim. The human story behind the builder.
Project Gallery Preview
Photo grid from recent completed homes — link to full gallery
Homebuyer's Guide CTA
"Not sure how it works? Read our guide." — Path to Ownership link
Lead Capture Form
Segmented form: "I'm interested in... (Build on Lot / Spec Home / Renovation)." Each path routes to the right contact — WHB team for construction, Kim Green for sales.
Keys Gate Realty Banner
Persistent banner: "For all real estate sales, contact Kim Green at Keys Gate Realty." Trust signal + commercial bridge.
Services — Defined Structure (New Page)
Build on Your Lot
Semi-custom or custom homes on a homeowner’s property. Scope details and service area to be confirmed before final copy.
Spec Homes
WHB purchases land, builds, and sells. Inventory changes — contact Kim Green at Keys Gate for availability and pricing.
Renovations & Remodels
Renovations and remodels, including the two active remodel jobs mentioned by Kim. Contact path to be confirmed with Autumn.
Family Team Section — Proposed Cards
Todd Walker
President & General Contractor. Final bio copy should be approved by Walker Home Builders before publication.
Autumn Triguero
Director of Operations & General Contractor — Todd's daughter. Oversees day-to-day construction operations.
Alisha Kruse
Permitting & Processing — Todd's daughter. Manages all permits, county approvals, and front office operations.
Yessier Triguero
Field Superintendent — Todd's son-in-law. On-site daily to ensure quality and timeline compliance.
Kim Green
Designer and Keys Gate Realty contact. Kim stated she has worked with Todd for 25 years; final sales-routing language should be confirmed before publication.
Active Projects — Current Status (to be updated with Autumn)
| Project | Address | Status | Contact |
| Outback Ranches |
24480 SW 209 PL, Homestead, FL 33131 |
1 unit available |
Kim Green · Keys Gate |
| Coconut Grove #1 |
3220 Margaret St, Coconut Grove, FL 33133 |
Under construction |
WHB Team · Autumn |
| Coconut Grove #2 |
2965 Day Ave, Coconut Grove, FL 33133 |
Under construction |
WHB Team · Autumn |
| Remodel Job #1 |
Address TBD — confirm with Autumn |
In progress |
WHB Team · Autumn |
| Remodel Job #2 |
Address TBD — confirm with Autumn |
In progress |
WHB Team · Autumn |
06 — Business Interconnection
How the two sites work together
Each site operates independently and manages its own content — but they are designed to send qualified leads to each other at the right moment in the buyer journey.
The Core Business Model
Walker Home Builders develops and builds homes; Keys Gate Realty can support the buyer and real estate inquiry path. A prospect can enter from either website — searching for property on Keys Gate or exploring construction options on Walker — and the site should route them to the correct team without confusing the two businesses.
Lead Flow — Who Sends Leads Where
Keys Gate Realty sends to Walker
MLS buyer interested in new construction
Browsing listings → sees New Construction section → directed to Walker Home Builders for spec homes and custom builds
Seller with land or teardown
Valuation request for lot/land → CTA "Want to build? Walker Home Builders can help."
CRM email campaign — new construction segment
Leads tagged "interested in new construction" receive campaign featuring WHB active projects
Keys Gate listings include WHB spec homes
When WHB has spec homes ready for sale, they appear as featured listings on Keys Gate
⇄
Kim Green — coordination point to confirm
⇄
Walker Home Builders sends to Keys Gate
Spec home buyer
Views project → CTA routes pricing and availability questions to the confirmed Keys Gate sales contact after final phone details are approved
Build-on-your-lot inquiry
Contact form on WHB → routes to WHB team for construction questions, Kim Green for land/financing questions
External Realtor visiting WHB
Realtors Welcome page → coordinates sales commission and buyer representation through Keys Gate process
Renovation inquiry with sell intent
Client renovating to sell → WHB handles the work, Kim Green handles the listing when ready
Shared CRM — Unified Lead Capture
Keys Gate RealtyForms: Buy · Sell · Rent · Valuation · Alerts · New Construction inquiry
→
CRM Lead WorkspaceLeads captured going forward — tagged by source, site, and intent. Existing email database is not assumed.
←
Walker Home BuildersForms: Build on Lot · Interested in Spec Home · Renovation inquiry
CRM Output — Email Campaigns (up to 4/month)Campaigns apply to leads captured through website forms and approved sources going forward. Since Keys Gate stated there is no existing email database, the list will be built progressively.
UI Connection Points — What Visitors See
| Where | What | Purpose |
|---|
| Keys Gate Homepage |
New Construction section featuring WHB active projects |
MLS buyers discover new-build options without leaving Keys Gate |
| Walker All pages |
Persistent banner: "For real estate sales, contact Keys Gate Realty" — final contact details to be confirmed |
Visitors understand the handoff between construction information and real estate sales inquiries |
| Keys Gate Nav |
"New Construction" as primary menu item linking to WHB-powered section |
New construction is no longer a buried afterthought — it's a primary service |
| Walker Footer |
"Real Estate Sales: Keys Gate Realty — keysgate.com" |
Clear handoff for anyone who wants to buy a WHB home |
| Walker All project pages |
CTA button "Interested? Contact Kim Green at Keys Gate Realty" |
Commercial leads route to the right person immediately |
| Keys Gate Featured Listings |
WHB spec homes appear as featured listings with "New Construction" tag |
Walker's new builds get MLS-level exposure through Keys Gate |
Information Each Site Manages Independently
- MLS / IDX search listings — all resale properties
- Property management and tenant services
- Relocation services
- The full Realtor team and their profiles
- Email campaigns to newly captured / approved leads and CRM management
- Home valuation tool and seller resources
- Buyer tools (calculator, market reports, FAQ)
- Construction process details and timelines
- Design Center — finish selections and options
- Homebuilder warranty information
- B2B Realtor relations (Realtors Welcome page)
- Renovation and remodel project management
- Smart home and eco-feature specifications
- Construction photography and project gallery
07 — Execution Roadmap
Week-by-week delivery plan
A structured view of every phase, deliverable, and milestone — from kickoff through launch preparation and final QA.
Phase 1 — Keys Gate Realty Redesign
Phase 2 — Walker Home Builders Update
Phase 3 — CRM & Integration
| Workstream |
Week 1 |
Week 2 |
Week 3 |
Week 4 |
Week 5 |
Week 6 |
| Kickoff & Discovery |
Kickoff call · gather assets, access, brand files |
| | | | |
| Walker Content Updates |
Update Zechel status · Outback Ranches copy · Remove outdated June 2025 reference |
| | | | |
| Keys Gate — Visual Design |
|
Homepage mockup · Nav architecture · Color & typography |
Inner pages: Buyers, Sellers, Rentals, New Construction, PM |
| | |
| Keys Gate — Development |
| |
Build homepage · IDX integration · Lead forms |
Build inner pages · Mobile QA · Speed optimization |
| |
| Walker — Visual Design |
| |
Homepage · Services page · Family Team section |
Active Projects · Homebuyer's Guide · Contact page |
| |
| Walker — Development |
| | |
Build homepage & services · Mobile QA |
Build remaining pages · Connect WHB project feed to KG |
|
| CRM Setup & Integration |
| | |
CRM workspace · Pipeline stages · Lead tagging by source & intent |
Connect all forms (KG + WHB) · Routing rules · Email templates |
|
| Email Campaign Templates |
| | | |
Design 4 segment templates: Buyers · Sellers · New Construction · Rentals |
|
| Review & Launch |
| | | |
Client review — Keys Gate |
Client review — Walker · Final QA · Go live both sites |
Key Milestones
Day 1
Kickoff & Scope Validation
Detailed feedback received. Assets and technical requirements confirmed. Implementation calendar finalized.
End of Week 2
KG Design Approved
Keys Gate homepage and inner page designs approved by the client. Build begins after required technical details are confirmed.
End of Week 4
KG Site Live + CRM Started
Keys Gate launches. Walker design approved. CRM pipeline and routing configured.
End of Week 6
Both Sites Live + CRM Active
Walker launches. Forms connected. Leads begin feeding the CRM lead workspace with source and intent tags.
Deliverables by Phase
Phase 1 — Keys Gate Realty (Weeks 1–5)
- Homepage: MLS search hero, quick-links, featured listings, valuation CTA
- New Construction section connected to Walker Home Builders projects
- For Buyers page: guides, mortgage calculator, FAQ, search tools
- For Sellers page: valuation form, step-by-step process, market data
- Rental Center: search, lease applications (standard + military)
- Property Management page with owner CTA
- About Us: team profiles, company information, updated photos, and approved relationship/history wording
- Footer updated: 10 NE 3rd St, Florida City, FL 33034
- All forms connected to CRM with intent tagging
Phase 2 — Walker Home Builders (Weeks 3–6)
- New-page content updates for Zechel, Outback Ranches, and outdated June 2025 references
- Homepage: hero, 3-service CTAs, and confirmed contact paths
- Services page: Build on Lot / Spec Homes / Renovations — clearly defined
- Active Projects section with Coconut Grove builds and remodel status
- Our Family Team: Todd, Autumn, Alisha, Yessier, Kim — photos + roles
- Completed projects / communities archive with final count and list confirmed by Autumn
- Keys Gate Realty persistent banner on all pages
- Lead forms routing to correct contacts by service type
Phase 3 — CRM & Campaigns (Weeks 4–6)
- CRM lead workspace capturing new leads from both sites with source and intent tags
- Lead tagging: source site, service type, visitor intent
- Pipeline stages: New → Contacted → Qualified → Proposal → Won
- Routing rules: KG leads to Keys Gate team, WHB leads to correct contact
- 4 email campaign templates: Buyers · Sellers · New Construction · Rentals
- Monthly campaign cadence: up to 4 sends per month post-launch to captured or approved contacts
- Update process defined so Kim & Autumn can submit changes easily